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How an Ugly Fruit Inspired a Brilliant Campaign to Reduce Food Waste and Make Nutrition Affordable

Amanda Y. Fung

Every year, over 300 million tons of misshapen — but perfectly edible — fruits and vegetables are thrown away because supermarkets can’t sell them. Meanwhile, many families around the works struggle to access affordable nutritious food. Introducing a brilliant campaign that addresses both of these issues... And with a little humour, at that.

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  • Sue Li

    What an awesome campaign!

  • Tom Maybrier

    Love this campaign! As a society we should be more accepting of differences, even in our fruits and veggies.