Discover and share stories

of adventure, connection, and change making.

8 people think this is good

How an Ugly Fruit Inspired a Brilliant Campaign to Reduce Food Waste and Make Nutrition Affordable

Amanda Y. Fung

Every year, over 300 million tons of misshapen — but perfectly edible — fruits and vegetables are thrown away because supermarkets can’t sell them. Meanwhile, many families around the works struggle to access affordable nutritious food. Introducing a brilliant campaign that addresses both of these issues... And with a little humour, at that.

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...

  • Sue Li

    What an awesome campaign!

  • Tom Maybrier

    Love this campaign! As a society we should be more accepting of differences, even in our fruits and veggies.