Discover and share stories

of adventure, connection, and change making.

25 people think this is good


  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...

  • Tadia Lynch

    I saw this in a store among other candies and nothing about the packaging attracted me to it. If it weren't for this video I would not have tried it.

  • Vyki Englert

    Now if only we could rethink the packaging...

  • Alexandra Cho

    Definitely an interesting launch video. Props on using celebrities, I mean how else would they be able to garner so much attention? I'm assuming these health candies are going to be on the pricier side though which makes me wonder if people are actually willing to spend more money on candy because it's "healthier"... Or maybe just because these celebs are endorsing them.

  • Jed Oelbaum

    "...don't eat foods with more than five ingredients or with anything in it that you can't pronounce." This is a good general practice, but the sentiment strikes me as a little simplistic and anti-science. Sometimes it seems that the complicated and important issues involved in food safety, healthy eating, and agribusiness get lost in all the noise of the fear-mongering and diet fads. Why does Michael Pollan hate Paella?

    • verdant.matt

      Yeah, i totally agree, and I mean they mentioned one organic ingredient, but there was no mention of fair trade or any of the social side of things.