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  • Stewart Yardley

    I think the idea of this water-saving ad is brilliant. The aim is to target the root of the problem and that is the lack of conservation techniques coming from the people, who are the main factor in this entire water equation. By showing them the messages at the drinking fountain itself, they will be able to reach out to a very wide target audience and almost everyone involved will get to see the messages by themselves.
    http://www.businesswaterscotland.co.uk