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Girl Scouts Use Social Media, Mobile Tech to Break Cookie Sales Records

Half the Sky Movement

Girls Scouts are taking to social media, email, and texts to break
sales records despite a slow-growing economy. “If I had gone the way
I did when I was younger, just contacting family, it would have been
harder,” said 14-year-old Olivia Ottenfeld. “This opened me up to so
many more people that I would have never thought to try and contact.”
Cookie sales have increased from 192 million boxes in 2009 to 214
million in 2012.

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  • Lisa Rau Cannon

    Brilliant -- I hope this helps mitigate the "My mom works at a huge company so she can get all of my orders there." Social media empowering youth to learn the basics of sales and business? This is the new world, and it should be embraced by all.