Discover and share stories

of adventure, connection, and change making.

2 people think this is good

Gillette Football Club : P&G and YouTube team up to create platform providing men with the best a fan can get

Tom Verschuere

We’ve all seen remarkable campaigns on YouTube where brands seem to go beyond the basic functionalities that YouTube provides to its ’normal’ users. But those are campaigns with a limited use of time, creating a single ‘wow’-moment but not leading directly to a continuing engagement from brand fans.
Gillette now takes it one big step further: teaming up with YouTube, they just launched the ’Gillette Football Club’ which is not a campaign bu a true content platform

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...