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  • Meghan Neal

    I tend to believe that Karber's intention was in the right place here - to prove the brand can't and shouldn't control who wear it. But it's too bad he didn't really think it through and see how it was also a form of exploitation. The controversy is definitely raising awareness but not sure it's going to help change things.

  • Bartosz Przyszlak

    A Los Angeles filmmaker named Greg Karber is promoting himself with Abercrombie & Fitch's by pretending to about ugly people*

    There - fixed.

  • B Fleming

    I don't find this GOOD at all. I find this offensive. I don't believe that people who find themselves in a position such as homelessness deserve to be degraded by a filmmaker so that he can make a point to corporate America or anyone else. People that are homeless are not a tool to be used when convenient by those in more fortunate circumstances.

    • Shigeki Hizashi

      can you /really/ fuss? i'm pretty sure they wouldn't, they're getting free clothes after all

      • Mackenzie

        Shigeki? ... You're not being very good at giving a damn ;)

  • Mackenzie

    Together, we can make a trivial and ultimately meaningless effort to make Abercrombie and Fitch the number one brand of homeless apparel by wasting our time, money and energy; coincidently missing an opportunity to actually make a meaningful impact in the lives of homeless men, women and children.

    Having grown up with parents who ran a homeless shelter for 17 years, I would be completely embarrassed to physically hand an A&F piece of clothing to a homeless person while explaining such a trivial cause (assuming the film-maker actually took time to inform people). In essence, asking them to be my poster child for a cause whose end result seems meaningless to say the least: are we looking to put A&F out of business? Humiliate the CEO to such a degree that he has a sudden epiphany that develops into an unprecedented amount of empathy--undoing decades of learned behavior? I'm fairly certain that getting under the skin of this CEO is the last thing on any homeless person's mind, and the film-maker is simply revealing his own place upon the apathy treadmill.

  • Danielle Marie Wallace

    I'm a little confused by the message in this video. It seems to me that it's implying that those who are homeless aren't "Cool, beautiful people." I think Abercrombie excludes much more of the population than those who are homeless. Perhaps this video even goes so far as to exploit the men and women in this video who are likely unaware that they're participating in a movement against the company.