This is a movement. It's time to change. It can be applied to each one of us individually, our teams (Ck out Rutgers Univ Football), at Work, (how we treat our customers, vendors, employees) & of course how we treat our Friends & Family. It all starts w/ a mindset & decision to stop being selfish & thinking of yourself... It doesn't have to be religious to constantly "play it forward". Yes Play it, not Pay it. Nobody owes anyone for being nice & thoughtful. It's always the Right thing to do.