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  • Ben Goldhirsh


    it's tricky to know when to celebrate companies for efforts in the right direction and when to question those efforts in relation to efforts that exist in alternative direction. also tricky to know how to respond to a company that creates a product that most of us consume, that most of us disagree with, that has a fiduciary responsibility to its shareholders to stay the course, and that doesn't face government taxes that would align its financial interest with the societal interest. I think this last piece is probably the most frustrating - that we don't create a landscape that would make alternatives a viable competitive source from an energy companies portfolio approach (the way it is in europe with the higher prices of fossil fuels pushing more big oil companies to truly focus on their alternative businesses.).