Anne Lappe said, "Every time you spend money, you're casting a vote for the world you want". The Big Idea is the best way to cast your vote for the world YOU want. The Big Idea is a simple way for everyone to make a difference beginning today. Learn how important and easy it is to connect your everyday spending, to positively shape the world we live in, and take on the problems that never seem to get solved. Watch the video, learn and join. Make your actions count.