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Experimentation with subtle wording shifts on energy bills leads to lower energy consumption

Nya Van Leuvan

With millions on whom to test wording, this company has honed in on what works and what doesn't work to convince customers to consume less energy. For example, letting customers know how they compare to their neighbor can lead to greater efficiencies - unless you tell them they are doing better than their neighbor, at which point they might splurge!

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