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Dove's Latest Ad Asks: "Why Are Women Camera Shy?"

Hannah Kim

Dove has followed up its hugely successful "Real Beauty Sketches" campaign with another video that makes a similar point: Many woman tend to be uncomfortable about their appearances.

The 60-second spot, from Ogilvy & Mather, London, shows various women dodging the camera to jazzy strains of "Peek-A-Boo" by Rose Murphy. Although the ad's tone is lighthearted, it makes a serious point: "When did you stop thinking you were beautiful?"

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