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Donors Give More When They Have a Sense of Belonging

Lou Pizante

Philanthropic causes could do more to gain from the natural tendency of people to make personal sacrifices in order to contribute to the greater good. Yes, charities have already been very inventive in strategies to encourage donations, but they’ve been limited by institutional and legal structures that they take as a given. Fortunately, charities now have a chance to look at some new organizational paths to giving, some of which have benefited from research in behavioral economics.

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