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Don't Trust your Stone Age Brain: It's Unsustainable

Helen Camakaris

Cognitive dissonance is that uncomfortable feeling we have when we know we should invest in solar panels but the 46″ widescreen TV wins out; we know we should catch the bus but we take the car anyway. It’s that sense of discord that arises when emotion and reason don’t get along. And unfortunately, it’s alive and well, sabotaging the climate change debate.

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