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Doing Good Requires Getting Seen in the First Place

David Brier

“The greatest enemy of knowledge is not ignorance but the illusion of knowledge.” Stephen Hawking

Brands that do good deserve getting noticed and recognition.

Yet many brands that are merely "in it for the money" can get a high amount of attention, disproportionate to the amount of good they really do.

This applies to cities as well as organizations.

So why do some brands grow explosively when others (that should be thriving) die a lonely and forgettable death?

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  • Nicole Cardoza

    It's so hard getting attention on non-profit initiatives, and frustrating at times. But I believe that unlike brands, the value of being seen is found in the eyes of the people you're helping, who aren't necessarily those that will help you grow.

    • David Brier

      Thanks Nicole for your reply.

      Having worked with various non-profits, thee are certain principles that make it easier for your cause and passion to be embraced by others.

      It's the difference between "having a message" and "having something that will be heard."

      It's true that some of the people you help may not become the "ambassadors" who will share and export your brand to greater circles of influence, but by carving out a message that resonates to a greater cause, you increase the likelihood of your message being heard by ears that WILL embrace and share your cause in the right circles for growth and adopting your cause.

      • Nicole Cardoza

        Great response, couldn't agree more. Finding that voice is key for any company, particularly non-profits.

        • David Brier

          Glad to help! Flourish and prosper.