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Customizing Employee Rewards: Beware the Creep Factor!

Aimee Hernandez

"The era of Big Data, and the technology and tools that accompany it, have opened the doors to new ways of designing and managing how we reward employees. No longer must we treat our workforce as one big homogenous mass. Now we can gather and analyze the data necessary to understand every individual's needs, values and preferences - and tailor our offerings accordingly."

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