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  • Keith Bormuth

    Couldn't agree more. Design by a massive committee facilitates ground beef or meatloaf experiences.

    • Matthew Manos

      Thanks for your comment, Keith! Glad you enjoyed the article + agree. I hear a new horror story every day from users of crowdsourcing platforms - a lose lose situation.

      • Doris Yee

        Crowdsourcing is a moshput, no doubt about that. I want to play devil's advocate but I know the value of the design process diminishes as soon as the creative process folds into a public contest.

        The intent of crowdsourcing stems from a movement that wanted to draw creativity and innovation from perhaps those who were just embracing the internet (and could do more than what they thought).

        What are your thoughts about Obama crowdsourcing his campaign posters? Do you feel the outcome was not as amazing as it could have been?

        • Matthew Manos

          Obama crowdsourcing his posters is an interesting statement on the climate we are in - I almost appreciated it because of that... Crowdsourcing (as a design approach) always vomits up some pretty looking stuff - generally speaking the designs that are produced by users of a crowdsourcing platform are very timely. They speak to what is "in" right now. Because of that people tend to get lost amongst the flash and shine. So I don't doubt that crowdsouring can foster amazing (looking) work - the doubt I have is that it cannot produce work that has considerate meaning and intention behind it. That's really due to the competition aspect - designers would rather make something we know the client will love, so that we can walk away with the $100 prize, as opposed to taking a risk and making something very thought provoking that we know the client won't go for.