Discover and share stories

of adventure, connection, and change making.

Think this is good?

Creative Approach to Community Ownership: Stories on Dishes

Jeff Nelder

Customers at new London restaurant Dishoom Shoreditch can have their memories and stories baked onto plates, with a campaign by agency OgilvyOne. Dishoom, which is the third in a chain of restaurants, is modeled on the Irani cafes of Bombay. Opened early last century by Persian immigrants, there were almost 400 at their peak in the 1960s, but now fewer than30 remain. In the old cafes, food and stories were shared around the table.

Continue to


Think this is good?

This post is tagged in…


  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...