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  • End Trafficking

    Excellent article!

    "Like all consumer revolutions, we need to approach this one with intentionality. We need to make joining the committed club fun, easy and rewarding. It has to be welcoming as well for the general consumer. We can’t be seen as the skinny jeans crowd or “tree huggers” or as elitists for good. And we have to view consciousness as a battle, not the war. Which means putting strategies together to develop deeper commitment from the rank and file consumer."

    Does anyone have ideas on what strategies we can use to achieve this image?

    • Alessandra Rizzotti

      While I don't like the reward system- I think rewarding committed customers for staying a part of the consciousness of the company- not just once, but more often, would help. The problem is fair trade and many of those conscious products tend to be more expensive- and so people don't want to commit all the time bec they're hoping to save money. What if the strategy was for more conscious companies to team up and offer deals so that more people committed more often? So Warby Parker and TOMS for example actually made a back-to-school special deal? Seems super cheesy- but it could work. Larger companies though need to make consciousness a part of their business models, ultimately. And, they're starting too. Coca Cola is stopping advertising to help with the Typhoon efforts (which ends up being great advertising) and H&M and Patagonia are increasing the living wage for workers.