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Colorado start-up ShareBrands gears up for social change

Kelsey Fowler

Pick a color, pick a cause — that’s how a Colorado startup plans to initiate social change. ShareBrands sells durable, everyday merchandise with a philanthropic twist.

The company offers yoga mats, headphones, tote bags, dog collars, phone cases, mugs and T-shirts in five different colors. 25 percent of the purchase price goes toward a nonprofit: Yellow supports education, green for environmental, red for poverty, blue is men and children’s health and pink is women and children’s health.

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  • Kelsey Fowler

    I'd like to see that too, though I think they told me they do plan on switching the nonprofits up every once in a while, so that might make it a little harder to have specific branded products for each one.

  • Alessandra Rizzotti

    I like the partners they've chosen. Wondering if the partners are a part of designing the products? It seems like the causes should be more ingrained in the branding of the products.