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Coke and Obesity: A tale of two videos

David Hawksworth

Recently Coca Cola launched a new site to explain their position on public health issues, with a narrative video to bring the story to life. Soon after a spoof video response expressed a very different view of the role of Coke in society. So what can we learn from these two videos? A closer inspection provides a pretty accurate reading of both where Coke is on their journey to face up to the health challenge, as well as the size of the problem that they face.

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