I’ve always been a big fan of Chipotle’s efforts. For a "fast food" chain, they exude a strong commitment to changing the way we look at our food and treat Mama Earth. Their latest film, "The Scarecrow," released today, is peculiar, apocalyptic-ish and eerily familiar of Tim Burton's standard chaos, but absolutely moving. This time around they tap into the haunting vocals of Fiona Apple for a cover of "Pure Imagination," originally sung by Mr. Willy Wonka. Check it out.