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  • Robert Poor

    I see a missed opportunity: Chipotle could ask customers if they'd like to donate the pennies to a sensible cause, such as a national food bank. If the customer says no, then Chipotle rounds down (as they do now). If the customer says yes, round up and give the difference to the charity.

    • Dave Burdick

      There must be pretty good stats out there on how well this works for grocery stores. But I wonder if it's a bit of a deterrent. I don't really like being asked at the grocery store, but I only have so many choices there—I like a particular store that's close to me, and I'd have to travel quite a bit more to switch loyalties. Chipotle, on the other hand, would be one of a wide variety of options for fast-casual dining—easier to not go if I think I'm being guilt-tripped (or something) at the cash register.