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Can Playing With Lego Make You More Creative?

Mauro Sanhueza-Celsi

Creativity is in decline around the world. But a new school built by the toy block company that focuses on play might unlock the secret to a solution.

If successful companies and societies of this next century are defined by their ability to innovate--a trope repeated constantly in business seminars, surveys, and speeches--then the U.S. may be headed for a rough time: On average, Americans’ ability to think creatively has declined.

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