When you buy a book, what makes you “triggered” to do so? Friend’s recommendation? Found at a book store? Book review on the web? Or recommended by web stores?
Let me introduce one unique group in Japan, “book pick orchestra“. They bring a new way of encountering books for people. Can you imagine buying books without even knowing the title and author? By this group’s creation, maybe you will. And it’s a great idea for gifting as well.