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Blind Alleys of Urban Branding

Kevin Van Lierop

In many historic European cities, alleys have long been an integral part of urban landscapes, revered as epicenters of cultural and civic activity. In the U.S., they have traditionally been seen as unappealing service corridors between buildings, synonymous with crime, vice, and bottle-toting street vagrants, not for public use.

Cities like Sacramento are refreshingly reversing these perceptions, recognizing alleys as assets to their social landscape.

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