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Bill Gates' New Condom for the Modern World

Hank Knaack

After 50 years of the virtually the same design -- the Bill and Melinda Gates Foundation is tackling one of our society's most challenging attempts at behavior change -- with a brand new condom. Starting with the problem head on: admitting condoms are not pleasurable. A taboo approach, both in the scientific community and public forum, but the beginnings of an international sex positive discourse and culture change; One that could increase condom use from a dismal 50% across the board.

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