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Big Companies Finally Learning to Value the Triple Bottom Line

Jeff Gangemi

Sustainability is all good in theory. But how do companies, particularly big ones with lots of powerful shareholders, reconcile the need for financial returns with the need to do right by the environment? By learning to value non-traditional costs and benefits like employee morale, brand equity, and right to operate. There are emerging methodologies and tools to teach companies to do just that.

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  • niubile8

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