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Beyond Animal Rights – Jo-Anne McArthur’s We Animals


When you think of the visuals you’ve seen from conventional farms or slaughterhouses, there’s a good chance an animal rights organization like PETA is behind them. Usually they’re grainy. With laws like the so-called Ag-Gag bills passed in 10 states as well as 2006’s Animal Enterprise Terrorism Act, it’s easy to presume any footage was taken without the owner’s permission. The graphics you’ve seen were probably meant to shock you.

Photographer Jo-Anne McArthur is trying to change all that.

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  • Alessandra Rizzotti

    Yes! Thank you! Down with radicalism:

    "“When you’re asking people to look at cruelty to animals especially in food production you’re hitting them with a double whammy,” McArthur said. “Everyone loves animals and doesn’t want to see photos of them being hurt. To ask them to confront animal cruelty is to ask them to confront their own habits.”

    The language of We Animals is strikingly neutral. Animals “die” they aren’t “murdered.” Each caption simply explains the situation under which the photo was taken. “We’re just letting the photos speak for themselves. We’re not saying ‘this cruel factory farm,’” McArthur said. “I’m just describing the situation, the smell, the sounds.”