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Ben and Jerry's Becomes a B-Corporation

Allison Jones

From Fast Co.Exist: The case of Ben and Jerry’s proved that existing law was too narrowly focused on shareholder rights to protect the essence of a company, the values, the way of doing business. Unilever could have ended many of the social practices, even though they didn’t. (They did downsize however). It’s a situation other social entrepreneurs want to avoid like an IRS audit.

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