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Barneys Is Using 17 Transgender Models for Its Spring Campaign

pandagon

In a departure from its traditional spring marketing, luxury retailer Barneys is launching a campaign to raise awareness about transgender issues. Barneys’ campaign, called “Brothers, Sisters, Sons & Daughters,” is the latest in a long history of trans-acceptance by the fashion industry. In the early 1960’s, British Vogue featured a transsexual model April Ashley and in the latter part of the decade, Candy Darling was Andy Warhol’s transgender muse.

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  • Tom Maybrier

    This is cool - of course I take all advertising at face value, that is, as a marketing and branding decision. I'm hoping Barneys will come from a place of inclusivity rather than exploitation, after all, using trans people in your advertising is a guaranteed way to build buzz.