Discover and share stories

of adventure, connection, and change making.

15 people think this is good

Austrian Beer Bottle Replaces Label With Free Transit Ticket to Curb Drunk Driving

Meghan Neal

An Austrian design firm came up with an ingenious way to dissuade people from drunk driving. Or at least, beer drinkers. The firm replaced the traditional label on bottles of Stiegl beer with a free ticket for public transportation. "The campaign not only helped to save lives but also promote Stiegl as a socially responsible beer producer," Springwise writes. Pretty damn smart.

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...

  • Brandie June

    And since one is likely to have more than just one, then you would also have a ticket to go pick up your car the next morning.