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Armed with Tools

Neilson Spencer

While conventional shopping behavior has practically gone by the wayside, new purchasing methods are emerging faster than marketers and consumers can anticipate. Not only are shoppers widely browsing and buying via the Internet and on their mobiles, they're also employing online tools and social media to ease the purchasing process. Which channels and tools are consumers turning to the most? We outline the apps and gadgets retailers must embrace to connect with the tech-friendly shopper.

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