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Architecture in Helsinki creates an experience out of the 1st time you listen to their latest record.

Agus Echague

At a time when most music consumption takes place on iTunes/ Spotify/ , it seems wonderfully novel to have to go somewhere to have your first listen to a new record.
That is exactly the experience Architecture in Helsinki is offering on the release of NOW+4EVA, its just-released new album. The band has put together a concept store where visitors can purchase the new record, interact with a sound installation that will deconstruct the new songs and, of course, buy things.

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