"Béhar cites the example of Apple’s wooden digital bookshelves. 'The digital bookshelf doesn’t really work like a bookshelf,' he says. 'You’re throwing all this extraneous visual noise at me and it’s confusing. My brain, which is used to the physical bookshelf, is confused because of the differences in usability. It’s cute, but not particularly useful.'"
But, it's not even cute.