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AmazonSmile Sends Percentage of Purchase to Charity

Rodrigo Mejia

When it comes to online spending, charity donations just can't keep pace with the late-night, spontaneous shopping sprees many Amazon users are accustom to by now. But why decide between a good cause and a swank set of Spawn action figures when you can do both? AmazonSmile, the e-commerce giant's latest initiative, works just like the regular site but sends .5 percent of a shopper's purchase to their charity of choice (so far over half a million U.S.-based charities).

Continue to techcrunch.com

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  • Alessandra Rizzotti

    It's awesome that Youtube is actually doing the same now. When you view a video, you have the option to donate to the org or company that posted it.

    • Rodrigo Mejia

      Yeah, seems like they finally figured it out. Mobile gamers are begrudgingly getting used to micro-transactions (you know, those 99 cent "Pay for level 4!" expenditures). If sliding in a small payment can be used to effect in gaming, it can be used just as slyly for charity-giving.