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A New Way To Brainstorm


Lateral thinking is powerful. Come up with as many ideas as possible for 15 minutes about any problem. The catch is that you cannot discuss the ideas in depth, anything works (quantity over quality), and do not pause.

This type of brainstorming can lead to the most innovative solutions to environmental, waste, and food challenges everywhere.

Doing so lead me to the invention of Polar Smithing, a new take on common words that I have applied to major company brand logos, check it out!:)

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