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A good question for companies and causes: Who really controls your brand story?

David Brier

“Your brand is what other people say about you when you’re not in the room.” 
Jeff Bezos, founder of

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” David Brier

Every brand has a story.

Few brands tell their story well.
Most do not.

This short Slideshare presentation is a good reminder of controlling your brand destiny.

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