Creativity is objective and assessing it is not easy, however by following a few simple guidelines, one can produce creative outcomes. This lesson will expose you some memorable examples illustrating the creative process. The lesson has been inspired by Dr.Tina Seelig’s 'inGenius: A Crash Course on Creativity' (2012). Dr. Tina Seelig is the Executive Director for the Stanford Technology Ventures Program. Learn here The Innovation Engine, How to be imaginative and leveraging resources correctly.