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5 Insights From Social Entrepreneurs On How Business Can Lift People Out Of Poverty

Agus Echague

How do you profitably sell to a customer who earns less than $2 per day?

It is probably the most daunting business question in the world. As well as the most important, because that’s the earning power of nearly one third of humanity, the two billion people at the so-called "base of the pyramid."

Business can be the great engine that lifts billions out of poverty, but it needs to be a new kind of values-driven business.

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  • tomzdadster

    It's tricky thinking through an idea based on thinking of a billion people as "the bottom of the pyramid." Is that how we want to think about people who are more diverse than that phrase can represent? Business depends on broad, numbers-based thinking, and we know that a success story can be built using the same kind of referents. The article briefly refers to the danger of living with insufficient or no healthcare, but the unstated point is that many of us have already crossed the line into danger and gone beyond it. Having local people who can be flexible to the changing local situation doesn't reflect an awareness of the complexity of poor people's lives. It's wonderful that the article points out that it's about more than the bottom line, but how about getting into the details? There is a long history to figuring out how to make money from the poor...

  • Kristin Pedemonti

    Vision and a Mission; Vital to make change. Thank you for sharing this one, really happy to see the understanding that it is the Mission that's important NOT the money!