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3 Lessons in Sustainable Fashion

Sofi Khwaja

The leap from lawyer/humanitarian to building a sustainable fashion brand has taken many by surprise. But, when one considers the enormity of challenges facing the global fashion industry, the decision was a timely one.

We launched Alice & Whittles in an effort to re-think how products are made and consumed, creating a viable model of sustainable fashion. After the success of our Kickstarter campaign, we wanted to share three of the most important lessons that we learned...

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  • Sofi Khwaja

    I just posted it to my GOOD page :)

  • Sofi Khwaja

    Thanks Alessandra! We have partnered with a local NGO in rural India called Khamir who now oversee the fair production of all our canvas. It really is community based production at its best - all the way back to the small-holder organic farmer using indigenous agricultural practices to produce the cotton. The importance of local partnerships cannot be understated when trying to understanding the needs, skill and ways of life of the producer communities we work within.

    • Alessandra Rizzotti

      Great to know you're working with a local NGO. What's the process like for finding an NGO to partner up with? How did you make sure you found one that shared the same ideals/moral compass?

  • Alessandra Rizzotti

    Great insights. Would love to know more about the local partnerships you made while forming your sustainable fashion brand.

    • Sofi Khwaja

      Thanks Alessandra! The process was a fairly long one, we traveled to India and met with policy makers, NGOs and labourers to get to know the sector. There is good interview we did with Richard Stupart, who asked similar questions. I'll post it so you can have a better idea of how we got to the end result.