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3 Companies Who Are Driving the Mobile Experience

Emily Howard

Marketers have already made up their minds about the expanding role of the mobile channel. Ninety-six percent of them indicate that they either are, or will soon be, utilizing mobile as a part of their marketing mix.

While marketers know that mobile is fast becoming a vital piece of the marketing puzzle--from connecting with customers to building loyalty to driving transactions--the equation is still incomplete when it comes to the growth factor.

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