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Do It

Wear your clothes #InsideOut and Share it on Social Media

Andrea Novella

Anywhere and Everywhere!

On 24th April each year, Fashion Revolution Day will bring everyone in the fashion value chain together and help to raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future.

Want to be a part of this global movement?

BE CURIOUS! The first Fashion Revolution Day is based around the theme ‘Who Made Your Clothes?’

FIND OUT! Look at the labels on your clothes and see if you can find out who made your clothes. Get in contact with brands and ask them ‘Who Made Your Clothes‘.

DO SOMETHING! Together we can use the power of fashion to catalyse change and reconnect the broken links in the supply chain.

Launch Slideshow

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  • Robert Poor

    I'm usually a fan of GOOD's DO items. But this one lost me: wear your clothes inside out? And share it on social media?

    Andrea, how does this really promote "Conscious Living", "Global Development" or "Living Well" (as it is tagged)? Perhaps I'm missing something, but I don't see how this campaign serves to "reconnect the broken links in the supply chain". After raising awareness, what is the next step?

    • Andrea Novella

      Hi Robert, thanks for voicing your concerns.

      This #InsideOut is part of Fashion Revolution Day. April 24th is the first FRD and the first step is joining forces. Wearing your clothes inside out so the label is visible symbolizes an interest in "Who Made Your Clothes", the theme of this years FRD.

      It is a call to socially responsible and Eco friendly processes along the fashion supply chain, from the producer of the raw materials all the way to the consumer.

      Although wearing an item of clothing inside out in itself won't be what makes a difference, raising awareness about the importance of making conscious decisions as consumers, and the collective result of individual consumers actions can!

      Buying brands that have sustainable and ethical practices is a way we can pressure the fashion industry to adhere to humane and green processes.

      This movement came about after the death of thousands at a clothing factory last year.

      Please visit to learn more!

  • mikekato

    I used to do this often in California, circa 1985. It was not only a "fashion statement," but basically, I wasn't a big fan of the big brands. So instead of flouting the brands that were popular at the time, my girlfriend and I used to wear our non-brands inside out.

    I completely forgot about this until reading about your Fashion Revolution Day in my Daily Good mailbox. I'm in! I am traveling from where I live in Tokyo to Austin for a meeting on the 24th, so it will be a very special 36 hour day! I'll get to wear clothing inside out in two countries, continents, and time zones. Fun fun fun! I will post it on Facebook for sure and probably on YouTube as well. Also on my WordPress blog. :-)

      • mikekato

        I don't know about being ahead of the times, but I had fun then as now. But it will be good to be a part of a group of people who don't just shrug their shoulders when they hear about why I'm wearing clothes inside out. :-)

  • Ben Ålvik

    This is very cool and funny to see because in college, I started a clothing line with a friend and we had a program where we collected people's shirts, turned them inside out and put a cool design on them. Our way of reusing.

    Now, I have an eco friendly line like Jennifer's which you can check out here:

    I'm very happy to see eco fashion on the rise. It helps us all!

    • Andrea Novella

      Props on pursuing your own line.

      I will be launching a socially responsible jewelry collection on IndieGoGo soon and know how exhilarating and terrifying it can be! I hope your Kickstarter Campaign is successful!

      I will do my best to help promote :) #InsideOut seems like a perfect way to get some recognition for your line!

    • Andrea Novella

      You're almost halfway there Jennifer! Congratulations! I hope April 24th helps give you the last push you need!

  • DanielAndrew

    Great idea! I love seeing "Made in Canada" or "Made in the USA" on clothing labels.

    • Andrea Novella

      Kudos on creating your own label! Best of luck with your campaign!

      • Brooke_Sapahn

        I can't say how much I love this movement! Thank you for your post and encouraging responses. I love that this movement is about building awareness and creating change. One of the challenges we face in our line is tracing the raw materials we use to create our collections. For example, where exactly does our leather come from? Or our cotton we use to weave scarves? Or the mine where our silver comes from? These are challenging channels to trace. Along the way, we'd love to hear from those who've done this successfully and to learn how we too can do this.