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Vote to Give a Small Business a Commercial Spot in the Super Bowl

Rodrigo Mejia

A 30-second time slot during the 2014 Super Bowl in New Jersey is projected to come at a $4 million price of admission, meaning it's almost guaranteed that small businesses will be priced out. Almost.

For the fist time, a small business will get a spot among titans thanks to a competition held by Intuit, a California-based software company. Their employees burned down the list of entries to four businesses, and the final selection process is open to a public vote (your vote). It's a small, but historic moment for small business. Here are the finalists:

GoldieBlox - maker of construction toys for girls. Oakland, CA.

Dairy Poop - a natural dairy compost company (sellers of poop). Nampa, ID.

Locally Laid Egg Company - a family-based, ethical egg supplier. Duluth, MN.

Barley Labs - maker of dog treats from recycled barley found
after brewing beer. Durahan, NC.

Check out each company's video and cast your vote!

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  • Shári G. Lynch

    GoldieBlox all the way! Been a supporter since their kickstarter campaign a year ago!

  • Mayer Dahan

    Thanks for sharing! I voted for GoldieBlox. It resonates with me perfectly since as a child LEGOs were my inspiration to do what I do now- building homes! Crossing my fingers for their success!

  • Juan Carrillo

    I'm a home-brewer attempting to start my own microbrewery which made this decision difficult. However, I agree with many of you on the importance and uniqueness of GoldieBlox; won my vote.

    • Alessandra Rizzotti

      I respect that decision. While the demographic for the Super Bowl isn't young girls, I think that it's better to send out a powerful message to dads about what their girls could have for toys-- instead of sending out a message about something more recreational. I totally respect small breweries though. Have you heard of Dry River Brewing? They are a sustainable brewing business hoping to benefit the LA River: Your beers sound great. I'd love to know if you have green brewing practices?

      • Juan Carrillo

        Ya I supported Dry River Brewing during their Kickstarter campaign. They are going to be a great brewery. We have a homebrew system where we make 10 gallons at most per brew. Our spent grain is donated to a local farm for feed or used to make experimental bread. Our ingredients are organic or picked from a friend's backyard (i.e. fruits). Our water usage is not as eco-friendly as we would like but would be an objective when we decide to scale.

    • Rodrigo Mejia

      Must have been a hard call to make. What kind of brew are you making?

      • Juan Carrillo

        We attempt many styles. A few include:
        A French Style Saison brewed with Candi Sugar and Grains of Paradise. An Irish Red Ale brewed with Currants and Pumpkin Spice. Belgian Table Beer brewed with Chamomile, Lavender and Fresh Strawberries. Milk Stout brewed with toasted Coconut, roasted Almonds and Cocao. We are small but gaining traction locally. My goal is to open up the brewery with a triple-bottom line grounded on a sustainable community development framework. It's all in the works right now.

  • Melissa Williams

    Another vote for GoldieBlox, though I would be fine with any of the other competitors winning as well.

  • Grant Garrison

    Goldie Blox is AMAZING and this would be such a huge opportunity to gain exposure for how we creatively engage girls in STEM at an early age. Please send a vote to GoldieBlox!

  • Alessandra Rizzotti

    I have a feeling Barley Labs will win bec it relates to the Superbowl. BUT- I voted for Goldieblocks. I have to say- the choices are not diverse enough. You have girl toys, two farm related products, then beer. Obviously the beer will win, which bothers me!