“A lot of people think you convert to food sustainability like you have to join a new religion or something,” says Oregon State University soil sciences instructor (and 80s band bass player) James Cassidy. “But the creation of real lasting change isn’t about going full blast, it’s about doing little things over a long period of time. That’s what sustainability really means."
“You have to give an incentive for people to be there, not just tell them that they really should," he continues. "You gotta get the BBQ in there, you gotta get some music, you gotta make it actually fun and they’ll actually want to come. Less strict ‘eat your vegetables’ guilt-tripping and more birthday cake.”
Read more of James's fresh philosophy and tips for eating more sustainably on Idealist.