Discover and share stories

of adventure, connection, and change making.


Be the first to get in

Do It

Support the cultures of the world cup

Daniel Wolkowitz

June 18, 2014at 12:00 pm

My partner and I started this project as a way for the world to connect and view the beauty, history, and heritage of some of the cultures of the countries participating in the 2014 world cup.

Our aim was not only to take some spectacular images but also to spark a conversation on what makes every country so unique.

What appeared after our brain storming sessions was 'MXWC'. MXWC is a photography project showcasing the beauty of these cultures by using women with large social media followings. Our plan is to blend each countries culture with a girl from the country we shoot.

While difficuilt to complete all 32 countries, we had decided to select about 10 of the nations. With each nation we will research and develop images that outline some of the key unknown cultural elements of that specific nation. All this is wonderful but we need the communities help. check out the kickstarter and find out more.

Launch Slideshow

Continue to



  1. {{}}
  1. {{fields.video_link.url}}

Ready to post! You’ve uploaded the maximum number of images.

Your video is ready to post!

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Please enter a valid URL from YouTube or Vimeo.

Embedding has been disabled for this video.


Posting comment...