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Shower New York with Joyful Gifts Through The Big Ample Project

Do It

From February 14 - July 14, 2014, The Big Ample seeks to surprise and delight New Yorkers with random, anonymous gifts. The reason for the project is told in the real-time novel, The Audacious Magpie. It is a heartwarming story about loving where you live and loving on life.



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Stories (1)

  • Gus McAllibaster

    Whether it is posting Valentines in the subway, placing daisies on bicycles or leaving thank you notes for familiar strangers, delivering a Big Ample gift makes my heart race every time! I never know if I'll be caught or how a passerby might react.

    The responses that I have received assure me that the gifts are appreciated and brighten up the day of my fellow city dwellers. That is precisely the idea, so I view it as a success.

    Why do this project at all, you ask? The answer can be found in the story, The Audacious Magpie:

    "Yes, it is simple with a touch of silly, but it is worth the effort. Isn't it little projects like these that breathe life into the world's greatest cities after all? The locales are mesmerizing not because of grand skyscrapers, but for the small mementos that filled up the spaces in between -- a solo saxophonist playing on the corner, a graffiti artist painting a jaw-dropping mural, a subway car transformed into a formal dining room by jovial teenagers. Like invisible bricks, these actions build the great foundations of urban life. They form the informal architecture that makes cities truly beautiful."