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Do It

Share love and support with people battling addiction.

Adam Butler

Too often, people think of the smoker in their life as someone who simply can't kick a "nasty habit." That's dead wrong - smoking is an addiction that most smokers desperately want to overcome. But it takes an average of 11 quit attempts before they succeed.

We believe smokers and the people that love them need to know this fact. We think it will create some empathy for all involved. And we know that when smokers, or any other addicts, have the emotional support of their loved ones they have a better chance of quitting - however many times it takes them to do it for good.

Help us share this message within the GOOD community and beyond! #LoveYourQuitter



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  • Alessandra Rizzotti

    I really love this campaign. Wondering if they have tips on how to support people trying to quit smoking? I feel like I'm nagging when I say something. I'd like to be more productive when I offer support.

    • Adam Butler

      One lesson I leaned from an old boss who was trying to quit was not to give "advice" just give empathy. It's hard to quit and leaning into that with the smoker, learning about the addiction and supporting them as vocally in their failure as their attempts seems powerful. Unconditionally. A great resource for the smoker is It's also a helpful place for the non smoker to learn more and lurk in a community that is self supporting. Thanks for supporting this work! Please share!

      • Alessandra Rizzotti

        Great point- and thanks for that website. I also hear that Reddit's smoker community is also really helpful for quitting too. Definitely shared your post.