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Say no to gender gapped products.

Leyla-Denisa Obreja


Just recently, Erin Chack from Buzzfeed ran an interesting article that told the story of 21 everyday products that are entirely designed and sold on gender differences premises. From ear plugs to tea and tissues, we are invited to take a visual trip that pretty much consists of a pink panorama for women and a deep blue landscape for men.
As much as I support the idea of men and women wearing different clothes and preserving their biological heritage, I wonder why women are still regarded as pink fluffy products maniacs that need special deodorants, razors or beers? I for one have used my boyfriend’s deodorant without setting my armpits on fire and I just as well used a unisex razor without getting an allergy. Do we actually need all these contrasting products or are they on the market just to remind us how different society really tries to makes us look?

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  • alexbut13

    Many years ago while in college I produced a documentary that focused on the gender difference associated with toys...good to see it visited again. There's no reason for girls to be associated with pink and boys blue. It just doesn't make any sense!

      • alexbut13

        I just read about Goldieblox, thanks for passing that on...I'm very impressed! What they're doing is SO important! I'm in the process of establishing a brand aimed at young women. It's in the form of The Armored Lady...a strong female character that will be an inspiration in many ways...kitties and hearts haven't done much to bolster the spirit of young women...The Armored Lady will! My website is in the process of being built right now.

      • alexbut13

        Wow, it was so many years ago...the early 90's...I have the video someplace, am planning on converting it so I can get it online...

        • alexbut13

          Thanks for sharing's about time we stand up against gender bias!

        • Alessandra Rizzotti

          Great! Thank you! I always thought the gender neutral aspect of LEGOs was awesome in the 70s- and it's weird how it's become less so.

  • jaide.007

    Enjoying thinking about your topic! In relation to the world as I know it (obviously); I have to say it bothers me more to be confronted by marketing products bearing logos such as 'Skinny Margarita'. I don't mind if I see a 'Red Dress' or 'Mad Housewife' wine. Sure, you could bust my chops with a quick observation regarding my voluptuous+ status. It's not the insinuation that I could be/should be skinny; more to the point, it's about being 'told' that I am sending a message by drinking a beverage that alerts people to negative stereotypes around body image. Beyond which, it bothers me that this product line is all about convincing the masses that it is 'acceptable' if I drink something 'lighter' (in theory). One supports heart disease and the other is, well, funny. Though I'm not a Housewife - the product placement resonates. Somewhat related - though not in totality - I was surprised by how people (in this case Royals) dress Male and Female infants in gender neutral clothing. I was thinking about your conversation start and the raging pink/blue divide. Then I looked at Prince George and cringed. Granted, we're talking about products (referenced with your observation - leaning toward Wo-v-MAN). See the opposite on Page 75, December 20, 2013 PEOPLE.

    • Leyla-Denisa Obreja

      Very true. Lots of products today are linked with body types and body image and further on they degenerate into labeling instruments. For example, here in Europe we have some very popular slim cigarettes called Vogue. Women are perceived as very elegant if they smoke them, whereas man are ''gay''. The same goes with Pepsi light or whatever ''light'' product. It is such a shame that we have come to define ourselves in terms of the products we consume, especially when large companies create revenue at our expense.

  • icogg

    It's interesting that you tag this as human rights when the statement that you believe men and women should celebrate their "biological heritage" is so blatantly transphobic. Trans men are men just as trans women are women.

    • Leyla-Denisa Obreja

      I said preserve, not celebrate. The focal point of the conversation was the gap between men and women not trans men vs. men/women and subsequent rotations of the concepts. Nevertheless, I apologize if the arrangement of words came off as transphobic, that was not my intention.