- November 30, 2013
You've all heard of Movember yes? Well, some friends and I have created a campaign called Hervember and asking women band together, Pledge their Pits, stop shaving, and start talking about the damaging portrayal and misrepresentation of women in media.
How are women represented on TV, in movies, in advertising? How does this affect our view of a woman's role, purpose, worth and power in the real world?
Our mission is to create a fun and buzz worthy campaign that also serves as a safe space and a platform where people will feel empowered to question and challenge these negative social constructions.
Why the pits?
We found that that the armpit is actually a great conversation starter. Most women we know shave their pits, yet most of us don't even really know why. It has become obvious to us that a simple thing like shaving everyday is actually quite symbolic of a much bigger problem we all face.