Trade isn’t working for the world’s poorest. We want to change that. Choosing Fair Trade offers farmers a chance to work their way out of poverty and invest in projects to improve life for their entire communities. The Fair Trade Foundation has a goal of 1.5 million steps for Fair Trade by the end of 2012 – one step for every worker in the Fair Trade system. Your step can be as simple as trying a new Fair Trade product, or as bold as launching a campaign to get your whole town to go Fair Trade!